Through analyzed the City College of New York website, I have concluded that the primary audience of this website are people that want to start a college career, in order to gain a higher level of education. The secondary audience are the parents or tutors of the future students of the institution, or current students or stuff that still need to be aware of what is happening in the institution. They need to be aware of the new regulations and measures taken in the college. Another point that was analyzed were the purposes of the site. In my opinion, the principal purposes of this website are to inform and persuade. They want their audience to know about their institution but, they also want to convince them that their institution is the perfect one for them.  The welcome message on the website is a great case in point of their purposes. https://www.ccny.cuny.edu/ . The website is using perfect images (such as pictures of the installations, of the capable personal, of the multiracial students), and words to attract the future students, and not only that, they also make the site organize, very accessible, and easy to understand, showing overriding information that all students and future students might need.